A structured authority program that helps search engines reconcile a publication, organization, or public figure.
01
Entity consistency
Names, descriptions, identities, and official properties are aligned across authoritative sources.
02
Source development
Relevant profiles, citations, and owned properties are strengthened without relying on fabricated signals.
03
Structured data
Appropriate organization, person, publication, and same-as relationships are implemented and validated.
04
Monitoring
Search presentation and source changes are reviewed so inconsistencies can be corrected over time.